When you are considering a product to sell, what should you look for in an amazing selling machine? First, what makes a good product? Second, what makes a good product great?
First, successful entrepreneurs take the time to make sure that their products stand out from the crowd. That means the product should be the best and most unique product on the market. It’s called uniqueness because you cannot reinvent the wheel.
Second, when you choose a product to sell, the quality of the product should be of a very high standard. I am not talking about the price but the quality of the product. There should be no question about whether or not this product will sell.
Third, your product should have the capability to sell itself. Yes, there are many tools out there that help get your product the traffic it needs, but, once you are in the sale, your product’s selling power is the strength of its own credibility. And this is true for any marketing tool or course out there that tells you that you can “sell yourself.”
Fourth, your product is going to have to be a great selling machine. This is a subtle distinction, but if you don’t believe me, ask any of the entrepreneurs who sold a product and tell them that they didn’t sell themselves. Chances are, they will have a “business” card on hand that says they sold their own product.
Fifth, your product has to do what it says it does. Now, if you hear this on the back of a box that is selling shoes, don’t think that it means anything. But, if you hear it on a box that is trying to sell you a $60 product that will magically transform your life and make you a millionaire, then you should listen. If it doesn’t say it does what it claims, then it probably doesn’t do what it claims.
Sixth, if you want an amazing selling machine, you have to take the time to find the best leaders in your niche. By leaders, I mean those who will be selling the product for you. You cannot expect to find someone who will be selling your product for you and who knows how to succeed in the business model for you.
Seventh, if you are writing your sales pitch, you will need to have your sales pitch written. If it is not professionally written, your product and the opportunity that you are selling are going to be terrible. Ask any sales person and they will tell you that it is far easier to write a bad one than to actually try to sell a bad one.
Eighth, when you are interviewing the right leaders in your niche, you need to ask them a lot of questions. They are looking for a coach, they are looking for a guide, they are looking for someone who will help them grow. So, do you think that they will share that information with you?
Ninth, make sure that your product is completely solid. If you know that something in your product does not work, find another way to sell. Don’t take the chance of losing your money just because you didn’t find the answer that you were looking for.
Ten, if you want an amazing selling machine, make sure that you get every piece of advice that you can from a professional. Don’t just take what you can find on the internet, because those tips are written by marketers for marketers.
An amazing selling machine is a special kind of thing. That is because you have to bring that unique, fresh, new and unique selling machine to the marketplace to make it work. It’s all in the preparation.